I’m Laura - a local mum, small business owner, fashion (and pasta!) lover who believes the magic of fashion can transform your life (yes, truly!) Don’t believe me? Think about the last time you felt confident and ready to rock the world. Did it have anything to do with feeling good about how you looked? 

That’s the magic I’m talking about, right there. 

I started Maiden Avenue in Sydney to help every woman, no matter their age or size, to feel nothing less than beautiful and confident every time they put on a piece of clothing. Whether you’re shopping in-store or online, I want you to have the best possible experience and leave feeling ah-mazing. Let’s face it, life’s too short to feel otherwise, right ladies? 

Maiden Avenue became my (other) baby four years ago and has become a one-stop confidence shop, chock full of handpicked pieces, that will make you feel 100 bucks (without the price tag to match!). Think cosy jumpers, dresses that take you from day to night, denim essentials and effortlessly chic tops. 

Oh, and if you’re looking for the perfect pressie to pamper your mum/sister/friend/ mother-in-law? Yep, you’ll find that gift here too. 

And, because I have an ever-so-slight clothes addiction (sorry hubby!) I'm constantly getting in new stock. So, please pop in for a try on, a chat, or even to let me in on your best pasta recipe (I need them all!)